1920
 |
Welcome to the BASF celebration of 100 Years of the Master Builders brand |
1920s
By the early 20s, the Master Builders name was well known for innovation and advanced concrete chemistry, especially in the area of flooring systems. So when the industry needed mortar that remained workable and waterproof in cooler temperatures, they looked to Master Builders technology.
Master Builders Master Mix
® was developed to waterproof the cement mortar and keep it workable at low temperatures for brickwork and floors. Today BASF offers products such as
THOROSEAL® for cementitious waterproofing.
This Master Builders innovation, in combination with
POZZUTEC® 20+ accelerating admixture, changed the face of construction by minimizing the delays that were common in cold climates and at low temperatures. It allowed completion of more concrete work per day and hundreds of "winter built" projects to be completed on schedule and on budget.