CLEVELAND, OH, January 6, 2009 – The Admixture Systems business of BASF Construction Chemicals today introduced its RHEOCOLOR L brand of liquid coloring admixtures for decorative concrete. The patented formula is available in 50 new colors that create beautiful, long-lasting decorative concrete meeting any style or design palette.
The colors range from warm reds and golds to cool grays and browns, and create a unique look and feel for ready-mixed or precast concrete applications like driveways, pool decks, patios and architectural décor. In addition, the four RHEOCOLOR L base colors – light red, medium red, yellow and black – can be used to make a wide range of custom colors.
Added during the batching process, RHEOCOLOR L liquid coloring admixtures are integral, showing rich coloration from any angle, and providing color uniformity, fade resistance and long-lasting vibrancy. Their unique chemistry allows for excellent batch-to-batch color consistency, color accuracy and quick dispersion into concrete.
“RHEOCOLOR L liquid coloring admixtures can transform traditionally gray surfaces into those that reflect individual aesthetic preferences,” said Bob Ryan, Product Manager, BASF. “They have the ability to emulate the look of more expensive yet less durable building materials, bringing added value to the concrete producer, contractor, and homeowner alike.”
In addition, BASF’s advanced state-of-the-art CAM (Color Admixture Measuring) Colormaster™ System allows for easy, accurate, and economical dispensing of RHEOCOLOR L liquid coloring admixtures.
For more information on RHEOCOLOR L liquid coloring admixtures, visit BASF on our pages under Liquid Coloring Admixtures.
BASF’s Construction Chemicals division is the leading supplier of chemical systems and formulations for the construction industry. Continuous innovation and tailor-made solutions ensure its customers are more successful. Its Admixture Systems business unit specifically helps customers in the ready-mix, precast, manufactured concrete and underground construction industries. The Construction Systems unit offers a wide range of products for sports and industrial flooring, external renders and wall insulation, expansion joints, wood preservatives as well as specialist repair mortars, tile adhesives and waterproofing membranes. The division operates production sites and sales centers in more than 50 countries and achieved sales of €2.2 billion with approximately 7,500 employees in 2006.
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BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 15,000 employees in North America, and had sales of approximately $16.4 billion in 2007. For more information about BASF’s North American operations, or to sign up to receive news releases by e-mail, visit
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BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from oil and gas to chemicals, plastics, performance products, agricultural products and fine chemicals. As a reliable partner, BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF has more than 95,000 employees and posted sales of almost €58 billion in 2007. Further information on BASF is available on the Internet at
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